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August 21st- Hero Shot

  • Writer: Nicole Pollard
    Nicole Pollard
  • Aug 20
  • 1 min read
  • D1.0 — Demonstrate ability to visualize concepts and ideas

    • Hero shots require pre-visualization and sketching mood boards.

  • D2.0 — Apply artistic skills to create, problem-solve, and innovate

    • Students experiment with composition, lighting, and color theory to create strong single-image impact.

  • D3.0 — Use technology effectively

    • Capturing with DSLR/mirrorless, setting up controlled lighting, editing in Photoshop/Lightroom.

  • D5.0 — Analyze and assess the impact of design solutions

    • Critiquing hero shots for effectiveness (does it make the product look desirable? Does it align with brand identity?).

  • D8.0 — Apply professional practices

    • Understanding the commercial role of the hero shot (advertising, product marketing, social campaigns).

Hero Shot Instructions:

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